Like a lot of people, my wife Lori now uses a digital camera to take her photographs. She is a scrapbook enthusiast, so she takes a LOT of pictures! About three weeks ago, she visited one of the large pharmacies in Janesville to print those pictures. She was enticed to give them a try because she had noticed a promotion in the paper for 17 cent prints (I guess that is a good deal). After she had completed the process, she was advised the prints could be picked up the next day.
Being the helpful husband I am (at least I think so); I agreed to retrieve the pictures on my next trip to Janesville. The task seemed rather straight forward and was successfully accomplished with little difficulty. Upon arriving home, I proudly presented Lori with the completed pictures and the receipt. My pride was short lived when Lori looked at the receipt. Despite the special price of 17 cents being written on the photo envelope, the cashier charged me 26 cents each.
Being in the retail business, I realize anyone can make an honest mistake and I have no reason to believe that's not exactly what happened. After a call to the store, we were advised to simply return the pictures and the receipt to receive an appropriate refund. At the time, it seemed like a fair request.
A couple of days later, Lori made her way to the store. She thought she was all set. She had the pictures. She had the receipts. Upon re-telling her story to the cashier, a supervisor was called. She knew what to do! She would simply credit the overcharge to Lori's credit card. The only problem was (I'll bet you know where this is going!) Lori had HER credit card and the pictures were charged to MY credit card. Unfortunately, citing company policy, the supervisor would not release the ill-gotten funds. I guess it didn't matter that the initial mistake was made by the store cashier AND the store was now in possession of our money AND Lori had already made one additional trip to the store. Not looking forward to making yet another trip to the store to recover the money that was rightfully hers, Lori suggested a few alternatives. "How about a store credit?" "How about a gift card?" "How about crediting a different credit card?" "How about opening the drawer and giving her cash back?" Answer....."NO, NO, NO, NO, it's against store policy".
Beat down and with little fight left in her, Lori retreated home to share her story. Store makes mistake, store offers to correct, store makes customer jump through hoops on multiple days to recover less that ten measly dollars!!! Frankly, I couldn't believe it! This is not the way to treat a customer. This is surely not the way we treat our customers! Don't get me wrong, we make mistakes too. The difference is that our mistakes would require only one trip to correct and any of the options that Lori suggested to the Pharmacy supervisor would have been possible. Not only that, our staff members (all of them) are empowered to do what is right and fair. According to the Dave's Ace "Systems" book I authored and provide to our staff:
"In all instances, you have my blessing to handle any customer service issues on your own. The only requirement is that you treat each customer as you would want to be treated "if the tables were reversed". Sometimes it takes an investment in time or money to maintain our reputation for extreme customer service. I am willing to make that investment."
Well, today I took the "correct" credit card to the store and successfully recovered our $9.32 overcharge. It seemed like a lot of trouble to correct someone else’s mistake. Quite frankly, this is not rocket science. I will never understand why businesses can't just be fair and treat customers the way that they would want to be treated. As long as I am in charge at Dave's Ace, you have my commitment that we always will.
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